EPAM and AWS created a generative AI-powered virtual try-on solution for a leading fashion platform. The mobile app enables users to visualize clothing on custom 3D avatars within 5 seconds, delivering personalized shopping experiences. Capable of generating 1 million images weekly, the tool enhances user engagement with features like avatar diversity, fit visualization, and social sharing. Following a successful pilot with 30,000 users, it’s now deployed globally, redefining digital retail.
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